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Amazon is taking a two-platform approach to tap into India’s rapidly expanding and diverse streaming audience. By operating Prime Video and Amazon MX Player, the company is catering to both subscription-ready consumers and mobile-first users who prefer free, ad-supported content. At the APOS conference in Indonesia, Amazon executives discussed how these two services are positioned…
Amazon is taking a two-platform approach to tap into India’s rapidly expanding and diverse streaming audience. By operating Prime Video and Amazon MX Player, the company is catering to both subscription-ready consumers and mobile-first users who prefer free, ad-supported content. At the APOS conference in Indonesia, Amazon executives discussed how these two services are positioned […]
